Avoiding happy hour on Wednesdays and Thursdays is also a good bet. ![]() Weekday mornings are a strangely popular (and engaging) time for Alcohol brands to post on Instagram, but don’t sleep on that coveted Monday evening time slot. ![]() The area of each bubble is in proportion to the number of posts published by Alcohol brands during this time on Instagram. The graph below displays the median engagement rate lift for Alcohol brands, disaggregated by day of week and time of day. Let’s jump into the best time to post on Instagram broken down by industry. If you’re not seeing the engagement returns you’d like on weekdays, consider changing it up to hit your followers when they’re relaxing at home on the weekends.
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